Your next customer
just moved in
New movers spend significantly more on home services in their first year. FirstKnock puts you in front of them within days of closing - before they've called anyone else.
No credit card required to sign up.
From signup to your first leads in minutes
Pick your service area
Tell FirstKnock which neighborhoods you serve. We'll monitor every home sale across your selected areas - you can add or remove zip codes anytime.
Find every recent sale
Our system scans recently sold listings daily. Most markets update within 24-48 hours of a sale closing - new homeowners appear in your dashboard automatically.
Reach new homeowners first
Send postcards directly from your dashboard, download your lead list for door knocking, or add canvassers as daily recipients. Hit the same new homeowner three times in 21 days - before they've called anyone else.
Beautifully designed postcards, printed & mailed for you
Choose from professional designs tailored to your trade. Customize your offer, logo, and contact details - we handle everything from printing to delivery.
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Use one play or run all three - they compound
A postcard lands on day 7, a door hanger on day 14, a knock on day 21. By the time you show up, they already know your name.
Postcards
Launch campaigns directly from your dashboard. As low as $0.75/card, no minimum. Professional designs tailored to your trade - we handle printing and mailing via USPS First Class.
Door Hangers & Canvassing
Add your canvasser as a daily lead recipient - they get a fresh list of addresses every morning automatically. Scale without the owner's time.
Door Knocking
Download your lead list, group by street, and knock while they're still settling in. The highest-converting play - nothing closes like face-to-face when you know they just moved in.
See what new homeowner leads are worth to your business
Ready to capture your share of the market?
Start free 7-day trialThe Local Business Operator Playbook
The Local Business Operator Playbook
19 pages of proven playbooks for turning new homeowner leads into paying customers - postcards, door knocking, canvassing, vertical-specific scripts, ROI math, and a complete canvasser hiring kit.
- Postcards, door knocking & canvassing plays
- Pest control, lawn care & cleaning scripts
- Canvasser hiring kit with sample job posting
- ROI projections by plan and vertical
Proof beats promises.
Real campaigns, real pipeline - see how FirstKnock turns targeted data and outreach into measurable outcomes for home service businesses.
Arrow Waste
197 New Customers in 10 Weeks From New Mover Automation
Automated a workflow that detects recently sold homes in the Arrow Waste service area and notifies the team daily. By proactively targeting brand-new homeowners at the perfect moment, Arrow added 197 customers in 10 weeks - creating $61,464 in annual revenue uplift and an estimated $819,520 in lifetime revenue.
Impact:
- 197 new customers acquired in 10 weeks
- Home sale alerts delivered daily
- $61,464 incremental annual revenue uplift
- $819,520 estimated lifetime revenue created
Simple, transparent pricing
Cancel anytime. No contracts, no hidden fees.
Starter
Up to 10 zip codes tracked
Includes 7-day free trial
- 10 zip codes
- Live properties dashboard
- Daily, weekly, or monthly email updates
- CSV download & email attachment
- Postcard campaigns ($0.94/card, printed & mailed)
Growth
Up to 25 zip codes tracked
- 25 zip codes
- Live properties dashboard
- Daily, weekly, or monthly email updates
- CSV download & email attachment
- Postcard campaigns ($0.87/card, printed & mailed)
- Webhook notifications
Pro
Up to 100 zip codes tracked
- 100 zip codes
- Live properties dashboard
- Daily, weekly, or monthly email updates
- CSV download & email attachment
- Postcard campaigns ($0.75/card, printed & mailed)
- Webhook notifications
- Priority support
No credit card required for the Starter trial. Postcard campaigns available on all plans.
Common questions
Where does the homeowner data come from?
We pull from public property records, updated daily. When a home sale closes in your zip codes, it appears in your dashboard.
How do postcard campaigns work?
Select properties from your dashboard, choose a design, customize your message, and we handle the rest - printing, addressing, and mailing via USPS First Class.
What's included in the free trial?
7 days of full access on the Starter plan - track up to 10 zip codes, view homeowner leads, export CSVs, and set up postcard campaigns. No credit card required.
How much do postcards cost?
Starting at $0.75 per card depending on your plan, printed and mailed. No minimum order. You only pay when you launch a campaign.
Can I export leads to my CRM?
Yes. Download a CSV from your dashboard at any time, or use webhook notifications to push new leads directly into your tools.
Can I use FirstKnock for door knocking and canvassing?
Yes. Download your lead list and group by street for efficient door knocking, or add a canvasser as a daily lead recipient so they get a fresh address list every morning automatically. Run all three plays together for maximum conversion.
When is the best time to reach a new homeowner?
The first 30-90 days after move-in is the highest-intent window in local services - new homeowners make more vendor decisions in this period than in the next several years combined. FirstKnock gets you there within days of closing.
Can I cancel anytime?
Yes - no contracts or long-term commitments. Cancel from your account settings whenever you want.
Your next customer just moved in.
Start tracking recent home sales in your zip codes today. Send postcards, knock doors, or deploy a canvasser - your first leads arrive immediately.
Start your free 7-day trialNo credit card required.